Are You Having Trouble Breaking Into The Multibillion-Dollar Fitness Industry? Let Me Help You.

You’re here because you’re a part of the health and fitness industry.

And you need help as a:

• Personal training business

• Nutritionist or dietician 

• Athletic coach or sports trainer

• Gym or studio owner

• Fitness entrepreneur 

The health and fitness industry is thriving. And it’s showing no signs of slowing down. The industry is expected to grow 147% by 2028 – which means it will reach $435 billion in revenue.

Yeah, you read that right. 

But with more money comes more competition. And not always the good kind. In a world where anyone can be a health and fitness “expert”, we need people with a real passion for helping others reach their full potential. We need trainers, coaches, and wellness professionals with a genuine interest in changing lives. 

We need you. 

And you’re ready for the challenge!

The problem is – there’s just not enough time in the day to reach the number of people you need to support your business. How can you possibly get new clients when your whole day is filled training your current ones? 

And here’s the thing – I know you have the desire to reach more people with quality content that helps change their life.

You want to encourage people to act now for a better tomorrow. No more waiting until Monday to make a change. 

But your expertise is helping others, not creating an online presence. 

You need a professional health and fitness copywriter who lives and breathes this business to help make your vision a reality. Someone who knows your service is life-altering and can create content that empowers them to take action.

That’s where I come in…

Hi, I’m Devon! A personal health and fitness copywriter and a fitness fanatic. 

And nothing gets me more excited than helping people reach their health and fitness goals. Especially people who have been burned once or twice in the past. The ones who are ready to write off their goals for good. 

Because all they need is someone like you to show them that not all trainers are the same. Not all coaches are the same. And certainly not all diets are the same. 

I’m here to help you show them a better way.

When we work together you’ll get:

• Copywriting that packs a punch and breaks down confusing health and fitness topics into bite-sized pieces

• Search Engine Optimization to drive up your online presence 

• Photos that are royalty-free

• Content Creation that’s well-researched and feeds your audience the information they need

• Idea Generation that establishes your authority as an expert in the health and fitness field

• Formatting to cater to both research-lovers and the skimmers

• Editing so your work is cleared to go live

Let’s work to make this world a healthier place!

Hey! I’m Devon, a health and fitness copywriter + fitness enthusiast

And believe me, I know better than anyone that health is hard.

I grew up in a family that ate meal-prepped chicken 7 days a week and went to the gym for fun. Every kid’s dream, right?

All jokes aside, this sparked my fiery passion for the health and fitness field. 

And as I've grown older, my love for this industry is stronger than ever. 

In 2017, I completed a huge goal of mine by competing in an NPC bodybuilding competition. And lucky for me I won –  because I like food way too much to do that again. 😉

But none of this would have been possible without the strong foundation from my childhood. My mom cooked delicious meals that fueled my body. And my dad made the gym my playground, not somewhere to be feared. 

The sad thing is, 33% of Americans admit they were never taught about nutrition and don’t know what it means to be healthy.

But they want to. 

That same study revealed that 70% of Americans feel like the best version of themselves when they are eating healthy. 

Imagine being the one to help these people regain lost confidence and improve their health. 

Imagine giving someone life-saving knowledge. 

That’s the best thing about this industry – people want to be healthier, they just don’t know how! 

But you do. And your first step in becoming their health hero is reaching them through engaging content that empowers them to take charge of their life. 

How can I help you?

I show your future clients that getting in shape doesn’t have to be scary and their health is within reach.

I help them see that their health is worth the investment.

I show them that health and fitness is not one-size-fits-all and there’s a program out there made for them. 

If this speaks to your soul, then I’d love to hear from you. Let’s change some lives together!

Health + Fitness Copywriting Services

Lead Generation & Sales Funnels

You know your offer is unresistable, so where’s the traffic? Let’s take your customers from prospects to paying clients with a lead generation funnel. I’ll help you map your customer value journey, promote your busines or product, and create automated workflows that nurture and convert leads.

Priced per project, fill out the form below with details

Blogs + Articles

Share your passion for health and fitness with your ideal client and build your brand authentically through search engine optimized content. Not only will you establish authority in your field but you’ll also drive traffic to your website – ranking higher on Google.

Starting at $325 up to 1,250 words

Website Copy

Your website is one of your greatest assets for your business. Did you know you have five seconds to make a first impression once someone lands on your site? Let’s spice it up and create some copy that inspires your clients to take control of their health – and shows Google why you’re the best in the biz.

Starting at $375 per 800-1,000 word page

Email Sequences 

Make meaningful connections with your clients through captivating emails. When you build that relationship, you empower them to take that first step. 

Starting at $165 per email (copy only price). Three email sequence minimum. 

Landing Pages

This is where the magic happens. Landing pages are where you build trust with your visitors and then convert them to paying customers through a single call to action. 

Starting at $750 

Product Descriptions

Product descriptions are the secret sauce to making a sale. They help your customers feel connected to their investment and feel motivated to buy.

Starting at $70 per description 

Opt-Ins

Growing your email list is one of the most valuable things you can do for your business. Get that contact info with an opt-in that helps your readers improve their overall well-being. 

Starting at $350 – priced per project

Special Projects

Not seeing your project? Let’s chat! I love finding new ways to help your business reach more potential clients. 

**Interested in multiple projects? Contact me about monthly retainers and bundled package pricing!**

Fill out the form below and let’s get to work!👇

Contact

Ready to take the first step? 

Let’s discuss how a professional copywriter can help you reach more people looking to achieve the health & fitness of their dreams.

Fill out the form below to schedule your free consultation!

In this 15 minute session we’ll discuss:

• Your goals – what do you want to accomplish this year? Do you want to grow your book of business? Have more free time? Rank higher on Google? 

• Your website & web content – we’ll talk about ways to help your viewers take that first step toward their health & fitness goals.

• Your SEO – how are you ranking in search results?

• Inbound marketing content - I pitch ideas for blog posts, articles, and email sequences. 

• How I can save you time - your day-to-day takes up enough of your schedule. Let me take over the heavy lifting.

 Portfolio

Blogs, newsletters, product descriptions…oh my!

Below you’ll find some completed projects I had the pleasure of working on. These search-engine-optimized pieces helped drive traffic & engagement to my client’s businesses, attracting their ideal client.